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Who Is Your Customer? The Answer May Not Be Easy

by Raza Imran | Jul 8, 2020 | NPS Customer Strategy

NPS BASICS AND BEYOND Who Is Your Customer? The Answer May Not Be Easy NPS Program Segmentation Who Is Your Customer? The Answer May Not Be Easy key takeaway Starting your NPS program by asking yourself who your customer is may seem like an oversimplification, but...

Journeys That Lead to the Right Destination

by Raza Imran | Jun 30, 2020 | NPS Customer Strategy

NPS BASICS AND BEYOND Journeys That Lead to the Right Destination JOURNEY MAPPING Journeys That Lead to the Right Destination key takeaway NPS is an outcome of the entire customer journey defined through the lens of your customer, and different customer segments may...

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