As the Saying Goes, There Are Lies, Damn Lies, and CX Data

As the Saying Goes, There Are Lies, Damn Lies, and CX Data

INSIGHTS As the Saying Goes, There Are Lies, Damn Lies, and CX Data INSIGHTS As the Saying Goes, There Are Lies,Damn Lies, and CX Data Persuasion and the presentation of CX data “Hard to port, hard to port now!” Neutral does not exist. Context, also called ‘framing’,...
B2B CX Measurement Differs Radically from B2C

B2B CX Measurement Differs Radically from B2C

INSIGHTS B2B CX Measurement Differs Radically from B2C BRIEF B2B Customer Experiencemeasurement differs radically from B2C Most of what you know about B2C CX must be done differently for B2B. We are all familiar with the survey requests we consumers receive by email,...