Are You Exercising Scale Discipline?

NPS BASICS AND BEYOND Are You Exercising Scale Discipline? Scales for NPS and More Are You ExercisingScale Discipline? key takeaway Rating scales matter for NPS and other CX metrics. Consistency, scale range and scale labeling all impact the validity of responses and...

How Do I Choose the Right Metric?

NPS BASICS AND BEYOND How Do I Choose the Right Metric? Right Metric How Do I Choose the Right Metric? key takeaway Determining which primary metric should be used in a given survey depends on the type of feedback being collected, relational or transactional. Best...

What Is a Primary Metric?

NPS BASICS AND BEYOND What Is a Primary Metric? Primary Metric What Is a Primary Metric? key takeaway In a solid NPS program, the right primary metric may vary per feedback type. Only one primary metric should be used within a given survey. Best Practice A primary...

Spectrum NPS: The Evolution Is Here

NPS BASICS AND BEYOND Spectrum NPS: The Evolution Is Here Spectrum NPS Spectrum NPS: The Evolution Is Here key takeaway Historically, Net Promoter Score has been derived solely from survey data, but this approach, called Survey NPS, is fundamentally limited....