What Is a Primary Metric?

NPS BASICS AND BEYOND What Is a Primary Metric? Primary Metric What Is a Primary Metric? key takeaway In a solid NPS program, the right primary metric may vary per feedback type. Only one primary metric should be used within a given survey. Best Practice A primary...

What’s So Special About the Net Promoter Score?

NPS BASICS AND BEYOND What’s So Special About the Net Promoter Score? NPS DEFINED What’s So Special Aboutthe Net Promoter Score? key takeaway Net Promoter Score, NPS, is the most widely adopted, globally recognized, and time-tested measurement of customer experience...