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Book Review: Winning on Purpose
Learn why Fred Reichheld is dreaming an impossible dream with his new customer metric
It’s not possible to implement the central idea in Winning on Purpose by Fred Reichheld, Darci Darnell, and Maureen Burns – that’s the contention of this in-depth review. Download to read about the milestones of Reichheld’s remarkable career, review a four-part framework for evaluating the feasibility of new ideas, and explore several aspects of the book’s arguments.