Manage Account Risk and Opportunity with Customer AI

Every leader has a story of surprise customer churn, and every leader harbors doubts that account managers have truly maximized in-account growth. It’s long been impossible to manage risk and opportunity in your customer base, but new AI-driven insights make it possible to strengthen this core competency of customer-led growth.

In this webinar, we’ll give a quick refresher on the importance of customer-led growth in today’s business environment. Then we’ll take a deep dive into risk and opportunity management, one of three core competencies you need to master to master your customer-led growth strategy.

We’ll cover:

• Identifying customers at risk for attrition, as well as customers ripe for expansion
• Prioritizing interventions and action plans to address risk and capitalize on opportunity
• Orchestrating actions and initiatives within accounts