How Soon Is Too Soon?

NPS BASICS AND BEYOND How Soon Is Too Soon? Survey Toxicity How Soon Is Too Soon? key takeaway In any NPS program, reaching out to an individual contact too frequently can result in survey fatigue. Rules to avoid what is often called survey toxicity are crucial to...

Are You Exercising Scale Discipline?

NPS BASICS AND BEYOND Are You Exercising Scale Discipline? Scales for NPS and More Are You ExercisingScale Discipline? key takeaway Rating scales matter for NPS and other CX metrics. Consistency, scale range and scale labeling all impact the validity of responses and...

How Do I Choose the Right Metric?

NPS BASICS AND BEYOND How Do I Choose the Right Metric? Right Metric How Do I Choose the Right Metric? key takeaway Determining which primary metric should be used in a given survey depends on the type of feedback being collected, relational or transactional. Best...