Video Replay

Book Review Discussion: Winning on Purpose

Listen to a discussion of our book review and reactions.

It’s not possible to implement the central idea in Winning on Purpose by Fred Reichheld, Darci Darnell, and Maureen Burns – that’s the conclusion our editor-in-chief Maurice FitzGerald came to in his in-depth review read the review here . Listen in on a conversation between Maurice and OCX co-founder Richard Owen as they discuss the key arguments in the book.