NPS Benchmark Analysis for

the Credit Card Industry

Consistent improvements reflect a competitive market

The annual US Consumer NPS Benchmarks created by NICE Satmetrix deliver the most comprehensive such data on the market and cover a range of industries. Read our analysis of the NICE Satmetrix NPS Benchmarks on the credit card industry.

We dive into what the benchmarks reveal about the competitive credit card industry in the US. Download our report to learn:

  • How a new entrant in the category came in with a sizable lead
  • What drivers of ratings say about differences in business models
  • What trends in satisfaction reveal about the direction of the industry

Despite the complexities of the industry, the benchmarks revealed a reliable leader and a fair amount of stability in the relative positions of other players.

take the next step

Take the Next Step When looking at NPS benchmarks, recall that most companies use a survey-driven method to track performance, and therefore struggle to make improvements that move the needle for the business. Pull ahead of the pack with an AI-driven NPS program that delivers irrefutable business outcomes. Pursue a sophisticated, comprehensive strategy for synthesizing your customer and company data into always-evolving Net Promoter Scores for literally every customer. To get there, download our guide, take our comprehensive training course, or read about the future of NPS.


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