nps data collection
The Complete Guide to NPS Basics and Beyond
Build the right foundation, get a solid start on NPS mastery
Start at the beginning by learning what makes NPS special. Explore every aspect of foundational NPS program execution. And when you’re done with our comprehensive guide, choose your path toward the anything-but-basic future of NPS.
explore nps data collection
Knowing the types of data available is a first step. After an overview of types, we focus on best practices for collecting attitudinal data through direct feedback from customers.
Is Your NPS Data Collection Aligned With Your Customer Journey?
How Fresh Is Your Data? Check the Expiration Date
SURVEY FORMAT AND LENGTH
What Does a Good Survey Look Like?
go beyond basic nps data collection
Far too many programs stop at the foundational step of collecting NPS scores through surveys. Even those programs that follow the demonstrated best practices in this guide by building out additional sources of attitudinal data usually stop before they take the transformative step of including operational data, which is a critical building block for predictive scoring. A complete, connected, and continuous set of data is a prerequisite for predictive scoring and a visionary NPS program. To get there, download our guide, take our comprehensive training course, or read about the future of NPS.