nps data collection

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The Complete Guide to NPS Basics and Beyond

Build the right foundation, get a solid start on NPS mastery

Start at the beginning by learning what makes NPS special. Explore every aspect of foundational NPS program execution. And when you’re done with our comprehensive guide, choose your path toward the anything-but-basic future of NPS.

explore nps data collection

Knowing the types of data available is a first step. After an overview of types, we focus on best practices for collecting attitudinal data through direct feedback from customers.

DATA TYPES

Is Your NPS Data Collection Aligned With Your Customer Journey?

SURVEY FREQUENCY

How Fresh Is Your Data? Check the Expiration Date

SURVEY FORMAT AND LENGTH

What Does a Good Survey Look Like?

go beyond basic nps data collection

Far too many programs stop at the foundational step of collecting NPS scores through surveys. Even those programs that follow the demonstrated best practices in this guide by building out additional sources of attitudinal data usually stop before they take the transformative step of including operational data, which is a critical building block for predictive scoring. A complete, connected, and continuous set of data is a prerequisite for predictive scoring and a visionary NPS program. To get there, download our guide, take our comprehensive training course, or read about the future of NPS.

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The Complete Guide to NPS Basics and Beyond

TRAINING

Leading an Outcome- Oriented
CX Program

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The New NPS
Manifesto

REPORT

The Complete Guide to NPS Basics and Beyond

TRAINING

Leading an Outcome- Oriented
CX Program

REPORT

The New NPS Manifesto