EBOOK

How Customer AI Unlocks Growth and Accelerates Profit for B2B SaaS

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Overview

In the dynamic B2B SaaS landscape, companies face growing pressure to drive profitable growth while managing costs. Traditional sales and marketing approaches based on intuition are no longer effective, as customer demand is projected to rise rapidly while budgets increase more slowly. To stay competitive, B2B SaaS leaders must embrace data-driven, AI-enabled strategies.

 

Overcome 4 Key Challenges

This eBook explores how a specific type of AI – Customer AI – can help companies overcome four key challenges

1. Defining efficient growth strategies to deliver more profitable revenue

2. Aligning go-to-market processes with ideal customers for smarter resource allocation

3. Defining post-sale strategies to maintain profitable relationships and identify growth potential

4. Redefining Customer Success and segmenting service levels for enhanced profitability

 

Real-time, Accurate Prediction

Customer AI leverages companies’ existing data to provide real-time, accurate predictions of customer needs, behaviors, and outcomes. This allows organizations to understand customer dynamics, identify growth opportunities, and take decisive action – from the C-suite to the frontline.

By embracing Customer AI, B2B SaaS companies can shift from “grow at all costs” to a more balanced, profitable growth model. They can optimize resource allocation, enhance customer retention and expansion, and deliver personalized, cost-effective service – ultimately driving sustainable growth and higher profitability.

Download the eBook and unlock your growth and profit potential today.

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It’s cheaper to grow a customer than it is to put the effort in to go find a new customer. Every company needs new logo acquisition to grow. But the companies that are learning how to maximize the impact they’re having with their existing customers are doubling down or oversizing and creating greater impact within their own organization.
Chris Bishop

Chief Customer Experience Officer, Conga

ABOUT THE CONTRIBUTORS

Richard Owen was a co-creator of NPS and currently CEO of OCX Cognition. Maurice FitzGerald is a former VP of Customer Experience for HP’s $4 billion software business and currently Editor in Chief of OCX Cognition.